The problem is myopic views that focus on either only technology or only business. My point is that the lines are blurring. And the right approach is a balanced view.
If you spent millions and a year on a "build it and they will come" approach to deploying an ESB for your SOA platform, drink 3 shots of "It's Not Not About the Technology KOOL-AID" ASAP.
If you are ignoring the fundamental changes occurring in technology & the relationship society has with technology, drink 3 shots of "It's Not Not About the Technology ALONE KOOL-AID" ASAP.